G. Schwan is designed and hand painted by Gabby Schwan in Los Angeles. She began making the "flame denim" in April of 2016 straight from home. She gained recognition for her designs quickly after posting the first photo of jeans with painted flames on Instagram. Right away, Schwan's picture was reposted by Hypebae. She received a multitude of messages from people all over who wanted a pair and right away began making them right out of her apartment. In the summer of 2016, her pants were featured again on Hypebae, but this time in an editorial for streetwear brand "Places + Faces" during Paris Fashion Week. Following this release of the editorial, many other influential magazines and social media accounts began asking for them. Schwan's pants caught the eye of stylists and celebrities such as Keke Palmer, Kehlani, and Iggy Azalea. Her first interview with Hunger Magazine was posted this year as well as a feature in Cosmpolitan Magazine’s April 2017 issue.